{"id":1655,"date":"2025-07-17T10:10:34","date_gmt":"2025-07-17T08:10:34","guid":{"rendered":"https:\/\/sanopack.com\/2025\/07\/17\/la-sostenibilidad-a-pie-de-parada-transformacion-en-un-mercado-con-22-millones-de-visitas-anuales\/"},"modified":"2025-07-27T11:43:44","modified_gmt":"2025-07-27T09:43:44","slug":"la-sostenibilitat-a-peu-de-parada-transformacio-en-un-mercat-amb-22-milions-de-visites-anuals","status":"publish","type":"post","link":"https:\/\/sanopack.com\/ca\/2025\/07\/17\/la-sostenibilitat-a-peu-de-parada-transformacio-en-un-mercat-amb-22-milions-de-visites-anuals\/","title":{"rendered":"La sostenibilitat a peu de parada: transformaci\u00f3 en un mercat amb 22 milions de visites anuals"},"content":{"rendered":"\n<p>El projecte de sostenibilitat impulsat a un mercat ic\u00f2nic de la ciutat de Barcelona va comen\u00e7ar amb una diagnosi rigorosa: m\u00e9s de 1.000 enquestes a consumidors i una auditoria detallada de cada tipologia de parada. A partir d\u2019aqu\u00ed, es van implantar solucions com un nou sistema de recollida selectiva per al p\u00fablic i per als comer\u00e7os, la promoci\u00f3 d\u2019envasos compostables i pilots amb opcions reutilitzables, aix\u00ed com l\u2019aplicaci\u00f3 del passaport digital de producte.<\/p>\n\n\n\n<p>Tot plegat es va acompanyar d\u2019una campanya educativa amb el lema <strong>\u201cA poc a poc\u201d<\/strong>, accions de sensibilitzaci\u00f3 a peu de parada, un dossier de bones pr\u00e0ctiques i un sistema de seguiment individualitzat per mesurar l\u2019evoluci\u00f3 de cada punt de venda. Un model de transici\u00f3 realista, escalable i fet des de dins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El projecte de sostenibilitat impulsat a un mercat ic\u00f2nic de la ciutat de Barcelona va comen\u00e7ar amb una diagnosi rigorosa: m\u00e9s de 1.000 enquestes a consumidors i una auditoria detallada de cada tipologia de parada. A partir d\u2019aqu\u00ed, es van implantar solucions com un nou sistema de recollida selectiva per al p\u00fablic i per als [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projectes-destacats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La sostenibilitat a peu de parada: transformaci\u00f3 en un mercat amb 22 milions de visites anuals - Sanopack Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanopack.com\/ca\/2025\/07\/17\/la-sostenibilitat-a-peu-de-parada-transformacio-en-un-mercat-amb-22-milions-de-visites-anuals\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La sostenibilitat a peu de parada: transformaci\u00f3 en un mercat amb 22 milions de visites anuals - Sanopack Innovation\" \/>\n<meta property=\"og:description\" content=\"El projecte de sostenibilitat impulsat a un mercat ic\u00f2nic de la ciutat de Barcelona va comen\u00e7ar amb una diagnosi rigorosa: m\u00e9s de 1.000 enquestes a consumidors i una auditoria detallada de cada tipologia de parada. A partir d\u2019aqu\u00ed, es van implantar solucions com un nou sistema de recollida selectiva per al p\u00fablic i per als [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sanopack.com\/ca\/2025\/07\/17\/la-sostenibilitat-a-peu-de-parada-transformacio-en-un-mercat-amb-22-milions-de-visites-anuals\/\" \/>\n<meta property=\"og:site_name\" content=\"Sanopack Innovation\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-17T08:10:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-27T09:43:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sanopack.com\/wp-content\/uploads\/2025\/07\/mercat.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"716\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Roger Cusa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Cusa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sanopack.com\/ca\/2025\/07\/17\/la-sostenibilitat-a-peu-de-parada-transformacio-en-un-mercat-amb-22-milions-de-visites-anuals\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sanopack.com\/ca\/2025\/07\/17\/la-sostenibilitat-a-peu-de-parada-transformacio-en-un-mercat-amb-22-milions-de-visites-anuals\/\"},\"author\":{\"name\":\"Roger Cusa\",\"@id\":\"https:\/\/sanopack.com\/#\/schema\/person\/3d80974cddc71839fae5ba13b1f18943\"},\"headline\":\"La sostenibilitat a peu de parada: transformaci\u00f3 en un mercat amb 22 milions de visites anuals\",\"datePublished\":\"2025-07-17T08:10:34+00:00\",\"dateModified\":\"2025-07-27T09:43:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sanopack.com\/ca\/2025\/07\/17\/la-sostenibilitat-a-peu-de-parada-transformacio-en-un-mercat-amb-22-milions-de-visites-anuals\/\"},\"wordCount\":150,\"publisher\":{\"@id\":\"https:\/\/sanopack.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/sanopack.com\/ca\/2025\/07\/17\/la-sostenibilitat-a-peu-de-parada-transformacio-en-un-mercat-amb-22-milions-de-visites-anuals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sanopack.com\/wp-content\/uploads\/2025\/07\/mercat.webp\",\"articleSection\":[\"Projectes destacats\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sanopack.com\/ca\/2025\/07\/17\/la-sostenibilitat-a-peu-de-parada-transformacio-en-un-mercat-amb-22-milions-de-visites-anuals\/\",\"url\":\"https:\/\/sanopack.com\/ca\/2025\/07\/17\/la-sostenibilitat-a-peu-de-parada-transformacio-en-un-mercat-amb-22-milions-de-visites-anuals\/\",\"name\":\"La sostenibilitat a peu de parada: transformaci\u00f3 en un mercat amb 22 milions de visites anuals - 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