{"id":1663,"date":"2024-02-12T10:46:32","date_gmt":"2024-02-12T09:46:32","guid":{"rendered":"https:\/\/sanopack.com\/2024\/02\/12\/como-el-diseno-de-producto-puede-generar-un-triple-impacto-positivo-tip-para-el-consumidor-empresa-y-medio-ambiente\/"},"modified":"2025-07-27T10:55:03","modified_gmt":"2025-07-27T08:55:03","slug":"generant-un-triple-impacte-positiu","status":"publish","type":"post","link":"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/","title":{"rendered":"Generant un Triple Impacte Positiu"},"content":{"rendered":"\n<p class=\"has-vivid-purple-color has-text-color has-link-color has-medium-font-size wp-elements-c9047cf97a76348a05379dd7d833bfab\"><em>Com una marca ha convertit lestalvi daigua en beneficis per al consumidor, el medi ambient i la seva reputaci\u00f3<\/em><\/p>\n\n\n\n<p>Algunes empreses enfocades al consumidor estan aconseguint simult\u00e0niament aquest triple impacte positiu en valor afegit per al consumidor, en creixement de marca i vendes, i generar menys residus i emissions en el medi ambient. Quin n&#8217;\u00e9s el secret?<\/p>\n\n\n\n<p>El m\u00e0rqueting de productes sostenibles ha de complir dos objectius: reduir l&#8217;impacte mediambiental (en emissions i residus) i satisfer el client. Cometre un error en qualsevol daquests objectius \u00e9s el que anomenem miopia del m\u00e0rqueting sostenible. Aquesta miopia ha portat molts fracassos, ia pensar que no \u00e9s possible generar aquest Triple Impacte Positiu (TIP).<\/p>\n\n\n\n<p>Sabem que els consumidors estan disposats a pagar un preu m\u00e9s alt per productes sostenibles quan tenen beneficis addicionals, com ara ser m\u00e9s saludables, ser m\u00e9s funcionals, o tenir millor qualitat. Combinar aquests dos beneficis crea el que s&#8217;anomena Green Bundle, i \u00e9s la clau per a les estrat\u00e8gies de disseny i comunicaci\u00f3 efectives de productes sostenibles.<\/p>\n\n\n\n<p>Una campanya que exemplifica aquesta pr\u00e0ctica \u00e9s la que va llan\u00e7ar la marca de rentaplats FINISH el 2022 i sobre la qual ha continuat desenvolupant la seva identitat des de llavors.<\/p>\n\n\n\n<p>Els consumidors sempre havien donat per fet que abans de fer servir el rentaplats es requeria un prerentat a m\u00e0 dels plats. Avui ja un recurs esc\u00e0s, i amb una gran part de regions i pa\u00efsos enfrontant-se a una crisi d&#8217;aigua la propera d\u00e8cada, aquest problema encara \u00e9s m\u00e9s urgent. Tot i aix\u00f2, 3 de cada 4 usuaris de rentaplats prerentaven els plats abans de posar-los al rentaplats, un h\u00e0bit innecessari del qual no tenien idea que malgastava al voltant de 75 litres en cada rentat. FINISH, amb una nova f\u00f3rmula dissenyada per funcionar sense prerentat, sabia que tenia l&#8217;oportunitat de fer alguna cosa. Aix\u00ed que van desenvolupar una campanya per inspirar les persones a posar fi al seu h\u00e0bit de prerentat innecessari i ajudar a estalviar aigua.<\/p>\n\n\n\n<p>Amb la reformulaci\u00f3 del producte, nou env\u00e0s i nova campanya es va aconseguir mobilitzar les fam\u00edlies a aconseguir un estalvi, es va aconseguir una reducci\u00f3 de litres d\u201faigua a nivell local, i un creixement de notorietat de marca i vendes despr\u00e9s de l\u201facci\u00f3. Un triple impacte positiu.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ratio ratio-16x9\"><iframe class=\"embed-responsive-item\"   title=\"LAST DROP TRAILER\" src=\"https:\/\/www.youtube.com\/embed\/8uM4vae9Ves?start=24&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\"><em>En aquest Dia Mundial de l&#8217;Aigua, Finish juntament amb el seu soci National Geographic van llan\u00e7ar el documental L&#8217;\u00daltima Gota, protagonitzat per l&#8217;actor Adrian Grenier, sobre com podem conservar l&#8217;aigua i garantir subministraments d&#8217;aigua sostenibles en el futur.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Cal destacar, per\u00f2, l&#8217;altra part que no es veu, que \u00e9s la part estrat\u00e8gica del projecte.<\/p>\n\n\n\n<p>Primer, per tenir un alt impacte, sempre recomanem centrar-se en millorar un sol atribut dels Objectius de Desenvolupament Sostenibles (ODS) de les Nacions Unides des de la influ\u00e8ncia d&#8217;una marca No dos, no tres Un objectiu amb qu\u00e8 una marca es pugui convertir en capitana i l\u00edder del mercat.<\/p>\n\n\n\n<p>Segon, cal extreure tot el coneixement possible del comportament del consumidor per trobar el que realment el preocupa en el seu estil de vida, al seu dia a dia. Per despr\u00e9s, formular un producte que ofereixi un nou atribut que solucioni un pain point del consumidor i que es converteixi en un must, fins i tot per a la resta de la categoria.<\/p>\n\n\n\n<p>En tercer lloc, un cop compromesos a un objectiu, i aconseguit aportar una soluci\u00f3 al consumidor, alhora hem de considerar la seva circularitat des de tots els angles possibles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estenent el cicle de vida del producte, a trav\u00e9s de la reutilitzaci\u00f3 per exemple<\/li>\n\n\n\n<li>Seleccionant materials de baix impacte i que continguin material reciclat pre i post consumidor<\/li>\n\n\n\n<li>Pensant en el final de vida del producte amb materials que es puguin aprofitar o reciclar<\/li>\n\n\n\n<li>Reduint els residus en el proc\u00e9s de fabricaci\u00f3<\/li>\n\n\n\n<li>Possibilitant el seu desassemblatge al final de la seva vida \u00fatil, per optimitzar-ne el reciclatge<\/li>\n\n\n\n<li>Utilitzant qu\u00edmics que no suposin un perill a curt o llarg termini per a persones i entorn<\/li>\n<\/ul>\n\n\n\n<p>Finalment, crear una campanya que amplifiqui el missatge per incidir en els seus h\u00e0bits i aconseguir el canvi que el benefici\u00ef sempre des d&#8217;un angle responsable i complint amb les directrius del greenwashing a nivell europeu.<\/p>\n\n\n\n<p>Autor: Roger Cusa &#8211; director, Sanopack Innovation<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo una marca ha convertido el ahorro de agua en beneficios para el consumidor, el medio ambiente y su reputaci\u00f3n<\/p>\n","protected":false},"author":3,"featured_media":1645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[33,34,35,36,37,38,32,39],"class_list":["post-1663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-adrian-grenier-ca","tag-diseno-de-producto-ca","tag-ecodiseno-ca","tag-green-bundle-ca","tag-greenwashing-ca","tag-reciclaje-ca","tag-sostenibilidad-ca","tag-triple-impacto-positivo-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Generant un Triple Impacte Positiu - Sanopack Innovation<\/title>\n<meta name=\"description\" content=\"C\u00f3mo una marca ha convertido el ahorro de agua en beneficios para el consumidor, el medio ambiente y su reputaci\u00f3n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generant un Triple Impacte Positiu - Sanopack Innovation\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo una marca ha convertido el ahorro de agua en beneficios para el consumidor, el medio ambiente y su reputaci\u00f3n\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/\" \/>\n<meta property=\"og:site_name\" content=\"Sanopack Innovation\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-12T09:46:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-27T08:55:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sanopack.com\/wp-content\/uploads\/2024\/02\/agua-triple-impacto-diseno-producto-packaging.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1688\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roger Cusa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Cusa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/\"},\"author\":{\"name\":\"Roger Cusa\",\"@id\":\"https:\/\/sanopack.com\/#\/schema\/person\/3d80974cddc71839fae5ba13b1f18943\"},\"headline\":\"Generant un Triple Impacte Positiu\",\"datePublished\":\"2024-02-12T09:46:32+00:00\",\"dateModified\":\"2025-07-27T08:55:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/\"},\"wordCount\":740,\"publisher\":{\"@id\":\"https:\/\/sanopack.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sanopack.com\/wp-content\/uploads\/2024\/02\/agua-triple-impacto-diseno-producto-packaging.png\",\"keywords\":[\"adrian grenier\",\"dise\u00f1o de producto\",\"ecodise\u00f1o\",\"green bundle\",\"greenwashing\",\"reciclaje\",\"sostenibilidad\",\"triple impacto positivo\"],\"articleSection\":[\"Not\u00edcies\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/\",\"url\":\"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/\",\"name\":\"Generant un Triple Impacte Positiu - Sanopack Innovation\",\"isPartOf\":{\"@id\":\"https:\/\/sanopack.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sanopack.com\/wp-content\/uploads\/2024\/02\/agua-triple-impacto-diseno-producto-packaging.png\",\"datePublished\":\"2024-02-12T09:46:32+00:00\",\"dateModified\":\"2025-07-27T08:55:03+00:00\",\"description\":\"C\u00f3mo una marca ha convertido el ahorro de agua en beneficios para el consumidor, el medio ambiente y su reputaci\u00f3n\",\"breadcrumb\":{\"@id\":\"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/#primaryimage\",\"url\":\"https:\/\/sanopack.com\/wp-content\/uploads\/2024\/02\/agua-triple-impacto-diseno-producto-packaging.png\",\"contentUrl\":\"https:\/\/sanopack.com\/wp-content\/uploads\/2024\/02\/agua-triple-impacto-diseno-producto-packaging.png\",\"width\":1688,\"height\":1125},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/sanopack.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Generant un Triple Impacte Positiu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sanopack.com\/#website\",\"url\":\"https:\/\/sanopack.com\/\",\"name\":\"Sanopack Innovation\",\"description\":\"Sanopack Innovation es una consultora y empresa de I+D que desarrolla soluciones de packaging y papeles alimentarios, protectores y circulares para la industria alimentaria y de la salud.\",\"publisher\":{\"@id\":\"https:\/\/sanopack.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sanopack.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sanopack.com\/#organization\",\"name\":\"Sanopack Innovation\",\"url\":\"https:\/\/sanopack.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/sanopack.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sanopack.com\/wp-content\/uploads\/2023\/11\/sanopack.png\",\"contentUrl\":\"https:\/\/sanopack.com\/wp-content\/uploads\/2023\/11\/sanopack.png\",\"width\":249,\"height\":73,\"caption\":\"Sanopack Innovation\"},\"image\":{\"@id\":\"https:\/\/sanopack.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/sanopackinnovation\/\",\"https:\/\/www.linkedin.com\/company\/sanopackinnovation\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sanopack.com\/#\/schema\/person\/3d80974cddc71839fae5ba13b1f18943\",\"name\":\"Roger Cusa\",\"url\":\"https:\/\/sanopack.com\/ca\/author\/rogercusa\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Generant un Triple Impacte Positiu - Sanopack Innovation","description":"C\u00f3mo una marca ha convertido el ahorro de agua en beneficios para el consumidor, el medio ambiente y su reputaci\u00f3n","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/","og_locale":"ca_ES","og_type":"article","og_title":"Generant un Triple Impacte Positiu - Sanopack Innovation","og_description":"C\u00f3mo una marca ha convertido el ahorro de agua en beneficios para el consumidor, el medio ambiente y su reputaci\u00f3n","og_url":"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/","og_site_name":"Sanopack Innovation","article_published_time":"2024-02-12T09:46:32+00:00","article_modified_time":"2025-07-27T08:55:03+00:00","og_image":[{"url":"https:\/\/sanopack.com\/wp-content\/uploads\/2024\/02\/agua-triple-impacto-diseno-producto-packaging.png","width":1688,"height":1125,"type":"image\/png"}],"author":"Roger Cusa","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Roger Cusa","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/#article","isPartOf":{"@id":"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/"},"author":{"name":"Roger Cusa","@id":"https:\/\/sanopack.com\/#\/schema\/person\/3d80974cddc71839fae5ba13b1f18943"},"headline":"Generant un Triple Impacte Positiu","datePublished":"2024-02-12T09:46:32+00:00","dateModified":"2025-07-27T08:55:03+00:00","mainEntityOfPage":{"@id":"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/"},"wordCount":740,"publisher":{"@id":"https:\/\/sanopack.com\/#organization"},"image":{"@id":"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/#primaryimage"},"thumbnailUrl":"https:\/\/sanopack.com\/wp-content\/uploads\/2024\/02\/agua-triple-impacto-diseno-producto-packaging.png","keywords":["adrian grenier","dise\u00f1o de producto","ecodise\u00f1o","green bundle","greenwashing","reciclaje","sostenibilidad","triple impacto positivo"],"articleSection":["Not\u00edcies"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/","url":"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/","name":"Generant un Triple Impacte Positiu - Sanopack Innovation","isPartOf":{"@id":"https:\/\/sanopack.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/#primaryimage"},"image":{"@id":"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/#primaryimage"},"thumbnailUrl":"https:\/\/sanopack.com\/wp-content\/uploads\/2024\/02\/agua-triple-impacto-diseno-producto-packaging.png","datePublished":"2024-02-12T09:46:32+00:00","dateModified":"2025-07-27T08:55:03+00:00","description":"C\u00f3mo una marca ha convertido el ahorro de agua en beneficios para el consumidor, el medio ambiente y su reputaci\u00f3n","breadcrumb":{"@id":"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/#primaryimage","url":"https:\/\/sanopack.com\/wp-content\/uploads\/2024\/02\/agua-triple-impacto-diseno-producto-packaging.png","contentUrl":"https:\/\/sanopack.com\/wp-content\/uploads\/2024\/02\/agua-triple-impacto-diseno-producto-packaging.png","width":1688,"height":1125},{"@type":"BreadcrumbList","@id":"https:\/\/sanopack.com\/ca\/2024\/02\/12\/generant-un-triple-impacte-positiu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/sanopack.com\/"},{"@type":"ListItem","position":2,"name":"Generant un Triple Impacte Positiu"}]},{"@type":"WebSite","@id":"https:\/\/sanopack.com\/#website","url":"https:\/\/sanopack.com\/","name":"Sanopack Innovation","description":"Sanopack Innovation es una consultora y empresa de I+D que desarrolla soluciones de packaging y papeles alimentarios, protectores y circulares para la industria alimentaria y de la salud.","publisher":{"@id":"https:\/\/sanopack.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sanopack.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/sanopack.com\/#organization","name":"Sanopack Innovation","url":"https:\/\/sanopack.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/sanopack.com\/#\/schema\/logo\/image\/","url":"https:\/\/sanopack.com\/wp-content\/uploads\/2023\/11\/sanopack.png","contentUrl":"https:\/\/sanopack.com\/wp-content\/uploads\/2023\/11\/sanopack.png","width":249,"height":73,"caption":"Sanopack Innovation"},"image":{"@id":"https:\/\/sanopack.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/sanopackinnovation\/","https:\/\/www.linkedin.com\/company\/sanopackinnovation\/"]},{"@type":"Person","@id":"https:\/\/sanopack.com\/#\/schema\/person\/3d80974cddc71839fae5ba13b1f18943","name":"Roger Cusa","url":"https:\/\/sanopack.com\/ca\/author\/rogercusa\/"}]}},"_links":{"self":[{"href":"https:\/\/sanopack.com\/ca\/wp-json\/wp\/v2\/posts\/1663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanopack.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sanopack.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sanopack.com\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sanopack.com\/ca\/wp-json\/wp\/v2\/comments?post=1663"}],"version-history":[{"count":1,"href":"https:\/\/sanopack.com\/ca\/wp-json\/wp\/v2\/posts\/1663\/revisions"}],"predecessor-version":[{"id":1665,"href":"https:\/\/sanopack.com\/ca\/wp-json\/wp\/v2\/posts\/1663\/revisions\/1665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sanopack.com\/ca\/wp-json\/wp\/v2\/media\/1645"}],"wp:attachment":[{"href":"https:\/\/sanopack.com\/ca\/wp-json\/wp\/v2\/media?parent=1663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sanopack.com\/ca\/wp-json\/wp\/v2\/categories?post=1663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sanopack.com\/ca\/wp-json\/wp\/v2\/tags?post=1663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}